author: Kevin M. Keating
The great guys over at 37 Signals wrote an interesting piece yesterday about offering “desserts by the bite” to “turn a $1 coffee into a $3 dessert.” The cool thing about this concept - offering small desserts for cheap - is that it allows restaurants to add a little bit extra to your check every time. Rather than get excuses about how full customers are (since they expect the typically huge, overpriced cakes and brownie volcano eruptions), they will feel okay (and a bit healthful) with the idea of having a cup of coffee and a tiny “thing” along with it. I won’t say much more about this, since Jason at 37Signals explains it very well, but I think this is a fresh idea that more restaurants ought to adopt. I know I’d buy it.