It is generally not Apple’s policy to trumpet our plans for the future; we tend to talk about the things we have just accomplished. Unfortunately this policy has left our customers, shareholders, employees and the industry in the dark about Apple’s desires and plans to become greener. Our stakeholders deserve and expect more from us, and they’re right to do so. They want us to be a leader in this area, just as we are in the other areas of our business. So today we’re changing our policy.Good for them, I say, and it’s about time (more so for speaking out - it seems that, in spite of the silence, Apple has been doing a pretty decent job, environmentally). One particular item of note is that Apple intends to introduce its very first LED Backlit displays in 2007 (as in, this year!), and to transition entirely to this type of display to eliminate the use of mercury. So that means better for the environment, and better laptops to use in sunlight. Cool.
We will be providing updates of our efforts and accomplishments at least annually, most likely around this time of the year. And we plan to bring other environmental issues to the table as well, such as the energy efficiency of the products in our industry. We are also beginning to explore the overall carbon “footprint” of our products, and may have some interesting data and issues to share later this year.
A Greener Apple - Steve Jobs Blogs Again
author: Kevin M. Keating
Steve Jobs posted another great article today(on par with his recent DRM-free manifesto). It’s called A Greener Apple, and true to the name, Mr. Jobs details many of the ways Apple intends to changes its environmental policies to become a leader in this area, addressing practices (and silence) for which they have been sharply criticized in the past.