Have you ever ordered a $75 limited-edition deluxe DVD for a movie you’ve never seen, three months before its release date?
Yesterday, proving that people like me still do actually pay for things we deem worthy, I did exactly this, by placing my pre-order for one of 1,000 copies of the deluxe limited edition DVD of Helvetica, the feature-length documentary about a font.
Here’s what I’m getting for the $75:
A limited-edition package in a custom box that includes the retail DVD, three letterpressed mini-posters, a color C-print of a still from the film (one of ten different stills) signed by director Gary Hustwit, two love/hate Helvetica buttons, and a letter of actual Helvetica metal type! We might even throw more cool stuff in there too.Totally worth it.
Get yours, today (or get the regular DVD sent to you a week before its release, plus two cool buttons, for five bucks less than full price).
2 comments:
Kevin, this is the coolest thing you have ever done. And, dude, you've done some pretty cool things (e.g.: breaking your finger on Lee's chest).
I will be in NYC in September or October for a few days. We must get together. Call me if you're ever in Boston!
Awesome. I can't hide my perhaps unnatural love of the font. I wish I could say that I hesitated before buying this DVD, but alas.
Definitely let me know when you'll be in the city.
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