Amazon.com Redesign Is Coming

Amazon, everybody’s favorite online book (movie, electronics, food, and now mp3) store, is currently testing a complete redesign of the site. Andywirtanen on Flickr has a great screenshot of the new design, and Amazon has a FAQ (an F.A.Q.?) about the redesign. Here’s the meat of it:

We concentrated on shopping, searching, saving, and buying--the four activities that customers have repeatedly told us are the most important to them. They're now prominently featured at the top of every page on the site.

Shopping: Jump to any department from the upper left of any page. Individual departments are grouped into categories like "Food & Grocery" and "Apparel, Shoes & Jewelry" to make them a little easier to find.

Searching: Find someone's Wish List or registry from the top of any page.

Saving and Buying: Your Lists--where you can save all the items you'd like to look at later on--and your cart are more prominent and easier to find.

Here are some before/after pics:

It looks nice. Just one more way they have of convincing me to give them money.