Get Satisfaction!

A great-looking new site called Satisfaction (www.getsatisfaction.com) has opened into public beta.

By their own words, Satisfaction is

...people-powered customer service for absolutely everything. More specifically, though, it's a place where communities of customers come together to answer each others questions, share ideas with each other or with an organization, report and solve problems and generally talk about about what matters to them around these products or services.

When the organization or company is involved too it gives them a way to engage with their customers around the issues that matter to their customers most. Satisfaction provides a neutral playing ground where companies and customers can interact to everybody's benefit.

As of this writing, there are over 250 companies listed, with a good handful of them “participating,” which means that company representatives are part of the discussion that takes place. Here’s an example of a pretty active company page.

If this site reaches critical mass, it looks to be a critical resource for modern consumers, and a great way to become engaged in the brands you care about. As a business owner, this is a fantastic way to speak with your customers and create a community around your product or service.

I’ll be keeping close watch on Satisfaction in the months to come.

Also, the Satisfaction team gives a fabulous example of a blog to accompany your web service.