BlogRush Sends Evil Emails

UPDATE: After a comment from Andy Beard, I have changed the title of this post, because accusing (even hyperbolically and in the heat of the moment) John Reese of spamming me is wrong, and potentially harmful to his reputation and business. The email is clearly not spam, and I am, after all, on a list that I (apparently) opted into when signing up to try out BlogRush.

I’ve pretty much ignored other emails I’ve received from BlogRush in the past couple weeks (about one a week), but this one caught my eye, because I was genuinely surprised by the subject line. I read it, and, as I mention in my response to Andy’s comment below, I was insulted and offended by the assertion that if you aren’t a totally hardcore member of the BlogRush network, then they have no desire for your business and will delete your blog automatically. This is, in my view, an unfortunate move for such a new service, and raises some real concerns about the strength of the network, which, by all accounts will only work well if made up of power users. To me, this is a shift from the initial promise of the network, and now sounds like another “fat get fatter” kind of thing. Maybe I’m wrong, and I’d love the hear that I am, because BlogRush did seem interesting at first.

All that said, my main point - which is that the email is horrifying - still stands. From a buzz standpoint, it has certainly worked, but the long, rambling, finger-pointing, and LOUD message isn’t something that works for me when it comes to selling your service. If I were to write a tutorial on how not to do business email newsletters, this would be a prime example.

Anyway, my apologies to John, who I’m sure is a really great guy. Here’s the rest of my original post:

One day late for Halloween, I received a horrifying email in my Inbox from BlogRush, a traffic-building widget service I got wind of from Andy Beard’s Niche Marketing blog and tried out for a couple weeks back in September. At the time, I was making some layout tweaks to my blog, and ultimately decided against keeping the widget on my site, and I haven’t paid much attention to how BlogRush has been doing since then.

Until now. Or rather, ten minutes ago, when I received this most terrifying message with a subject line so spammy I’m surprised it made it past Google’s Spam Filter (“42% Increase In Free Traffic”), and I am now reposting it below with comments in brackets, emphasis (though not capitalization) entirely mine:

THIS MESSAGE CONTAINS *CRITICAL*
INFORMATION. PLEASE TAKE A MOMENT
TO READ IT RIGHT NOW. [Holy God, Save Me]

In This Message:

- TrafficJam.com Is Coming [Woo!]
- 42% Increase In Free Traffic [Double Woo!]
- Widget Performance Monitoring [Blah...]
- All Members Must Be Displaying The Widget [WTF?]
- Closing In On ONE BILLION Blog Headlines [Nice work, BlogRush]

We’ve received TONS of positive feedback on the
release of “Phase 2″ for BlogRush! [And boy is it heavy! Whew!]

Members are really happy with the new Dashboard
stats and reporting as well as all the new
features — including the new “thin widget” option
and “BUZZ” meter. And many are especially excited
about the important news we released about our
upcoming “TrafficJam” sister site.

If you haven't yet experienced the new
"Phase 2" of BlogRush (and viewed the
new VIDEO inside) make sure to login
to your account to check it out:
http://www.blogrush.com

*********************************************
TrafficJam.com Is Coming [Dun dun dun...]

*********************************************

TrafficJam (which will be located at
TrafficJam.com) will take the hottest posts from
across the BlogRush network and rank them by
category based on our “BUZZ” meter technology.
This site will be another way for our users to
drive more free traffic to their blogs.
We expect many Internet users will start using
TrafficJam to keep up with the latest news about
the niche they are interested in, as well as a
great resource for bloggers to find important
blog posts from other bloggers so they can then
write about them (and link to them!) on their own
blogs.

*********************************************

42% Increase In Free Traffic

*********************************************
42% Increase In Free Traffic Sent To BlogRush
Members In Last 48 Hours

Since releasing Phase 2 we’ve seen a 42% increase
in click-rates (i.e. the free traffic members
receive) across the entire network. This is
mostly due to the release of the thin widget
option.

Many of our users had blogs that could
not accommodate the standard widget size and
were forced to place the widget at the very bottom
of their pages — this was contributing to lower
click-rates across the network.

And we’re about to make additional changes to
dramatically improve the click-through rates
which is what will send every member even more
traffic…

*********************************************
Widget Performance Monitoring

*********************************************

The #1 reason BlogRush isn’t sending the maximum
free traffic to all of its members is simple…
many users are placing the widget very low on
their blogs where most people won’t even see it.

Did you know that over 1,500 BlogRush users
(across nearly all network categories) are
receiving average daily click-through rates
between 1% and 2% on the BlogRush widget on their
blog? [OMG, Really?]

And it should also be no surprise that these
users are getting a higher rate of referral
activity than everyone else — more bloggers click
their “Add Your Blog Posts” widget link and sign
up for BlogRush. (Because more people SEE their
widget.)

ALL of those users have ONE THING in common…
they have the BlogRush widget positioned high up on
their blog where a lot of people will see it! [Wow, insightful]

So right now you could be receiving 10 TIMES (or
more) traffic from BlogRush, but the reason why
you don’t is because so many of our users are
placing the widget very low on their blogs where
it’s not being seen — and those poor performing
widgets are hurting the overall network
click-rates.

YOUR BLOG POSTS are only appearing inside those
1%-2% click-rate widgets on rare occasion (which
is what will send you the most traffic). The rest
of the time your posts are appearing inside
widgets that no one can even see! (Which is why
you aren’t getting more traffic.)

Here’s What We’re Doing About It

[Here’s where things start to get really scary...]
We’ll soon be adding “widget performance
monitoring” to our network. Any users that have
low-performing widgets will be automatically
notified that they need to improve the
positioning for the widget on their blogs.
Failure to improve their widget performance (which can be done by giving the widget higher placement) will remove that user from the network. THIS IS THE ONLY *FAIR* WAY TO DO IT.

“WAIT, WAIT, WAIT, I KNOW, I KNOW…”

Since we originally launched BlogRush about 6
weeks ago, we encountered some problems that we
had to deal with… we had to increase our security
measures to stop people from abusing the network,
which we did… then we had an issue with
low-quality blogs in the network… and we worked
very hard to manually review ALL blogs, we had to
make some tough decisions to remove over 10,000
from the network, and now we have a fantastic,
high-quality network of member blogs, BUT…

Before we fixed all of these problems, the
quality and performance of the network was poor
and it didn’t send as much traffic to our members
— which we were very unhappy about, and the sole
reason we’ve worked so hard to fix things. SOO…
it has been a “Catch-22″ for many of our
members…

“Why should I give the BlogRush widget higher
placement when I’m not getting much traffic from
it!”

And for those that have this reaction, it’s
PERFECTLY UNDERSTANDABLE...

*I* would, personally, feel the exact same way.

But we now have the data that PROVES that
BlogRush, as a system for driving valuable,
targeted blog readers to other blogs, 100% WORKS.
It just requires that our members give the widget
high enough placement so visitors will see it and
can use it.

[SCARIER!!!!!]

So here’s what I’m asking all of our members that
currently don’t have the widget placed very high
up on their blogs… PLEASE immediately move the widget higher up on your blog. (Thank You.)

Just give it a chance as we encourage everyone to
give the widget higher placement and at least see
what happens. If you aren’t happy later, then by
all means, remove the widget from your blog. It’s
that easy.

BlogRush was created as a truly COOPERATIVE
system to drive tons of valuable targeted traffic
to blogs. It only works for those willing to be
fair to the other members.

BY THE WAY, if you’re one of our valued members
that DOES have the widget placed high on your
blog, “Thank You!” You’re doing your fair
contribution to the network and we sincerely
appreciate it. (And you’ll be rewarded for it.)

[EEEEEEEE!!!!!!!!!!]

Do we require that the widget be placed at the
absolute very top of your blog? NO. But if you
place the widget so that it is immediately in
view when someone loads your blog, or at the very
least is seen shortly after someone starts to
scroll, you can pretty much guarantee that you
won’t be receiving a “widget performance WARNING”
from our system asking you to improve the
placement.

If you will be unable to give the widget good placement on your blog (similar to what is mentioned above) then please go ahead and remove the BlogRush widget from your blog, because I’m afraid you won’t be able to meet our new widget performance requirements. It’s just not fair for our other users to be giving YOUR BLOG POSTS great exposure on their blogs if you aren’t willing to do the same for theirs.

[Absolute terror.]

*********************************************
All Members Must Be Displaying The Widget

*********************************************

This is something that we’ve let slide a bit as
we’ve been fixing all the major issues we
encountered. We understand that many users took
the widget off their blog so they could take a
“wait and see” approach before putting it back.

But now the time has come to enforce a new rule
for the network… if you’re not displaying the
widget on your blog you cannot earn or use
syndication credits for your account. [No way?!] For any
time that the widget is not active on your
blog(s) that you have set up in your account,
none of your posts will be syndicated and your
account will not accumulate any additional
credits.

Your referral network and activity will remain
intact, as will any existing credit balance, but
you will not be earning any new credits (or using
any) during the time the widget is not being
actively displayed.

This is the only FAIR WAY for the network to
work. Many of our members that have been making a
solid effort to contribute to the network have
complained that they click on links inside their
widget only to find a blog that’s not showing the
widget.

So we’re putting an end to this as it just isn’t
fair.

And any members that have an inactive widget for
an extended period of time (30+ days) may be
terminated from the network and have their
accounts permanently closed.

Please know that we are working VERY HARD to help
drive tons of traffic to your blog. We’ve got
lots of new services and plans in the works! Our
success with BlogRush is based solely on YOUR
SUCCESS of getting lots of traffic from our
network. So please know that all of these “rules”
and moves that we are making are with that sole
focus in mind.

We are quickly heading towards our ONE BILLIONTH
blog headline served!

Maybe we’ll throw a little party when that
happens? :)

And a big “Thank You” to everyone for their
patience, understanding, and also valued
constructive criticism!

Best Regards,

John Reese, Founder of BlogRush

I mistakenly left this most important part out at first:

If you want to cancel your BlogRush account and no longer receive
emails from our system, please click here:xxxxxxxxx

This is just terrible. Horrible. Unimaginable. What kind of response is Reese expecting? Does he think that there will be cheers of “Oh yes, Johnny, we looooove BlogRush. We want to have a party with you, so we’ll put the ugly-looking no-good non-high-quality wannabe-traffic-bringing widget right next to our logo and hold hands with other scammy pathetic blogging losers and sing ‘Perfect Harmony’ all day long.” God.

Now, I’m sure John Reese knows something I don’t about sending spam marketing emails - after all, he made nearly a million on a domain name sale years ago - but if anyone ever sends me an email like this, you can rest assured that the absolute nicest thing I will do with it is swiftly move it to my spam folder.

A Blog About Nothing has some issues with BlogRush worth checking out, too. Gosh people...