12 November 2007

Quotation Mark Overload


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Originally uploaded by frivmo
This huge sign on the front of recently-opened Pret a Manger on 6th Avenue and 47th Street, is nothing short of a typographical travesty. It also fails miserably from both a marketing and a linguistic standpoint.

But a sign doesn’t a restaurant make, right? How is the food?

‘Good.’

1 comments:

Anonymous said...

Have you ever seen a Zagat's restaurant guide? The quoted words and phrases are from their surveys and how they describe every restaurant in the book.
http://www.zagat.com/