Rumors were swirling earlier today that NBC wasn’t going to renew its contract with Apple to sell episodes of its TV shows on iTunes, citing piracy concerns and a desire for pricing flexibility.
In a move destined for the PR Hall of Fame, Apple’s people put out a press release this afternoon before any official announcement from NBC, spinning things their own magical way, and basically made the TV network seem like the heinous, greedy, backward-thinking assholes that they must be.
Apple® today announced that it will not be selling NBC television shows for the upcoming television season on its online iTunes® Store (www.itunes.com). The move follows NBC’s decision to not renew its agreement with iTunes after Apple declined to pay more than double the wholesale price for each NBC TV episode, which would have resulted in the retail price to consumers increasing to $4.99 per episode from the current $1.99. ABC, CBS, FOX and The CW, along with more than 50 cable networks, are signed up to sell TV shows from their upcoming season on iTunes at $1.99 per episode.Oh yeah. Apple goes on to say that, since the contract ends in December, but the fall season begins in September, they will not sell any new NBC shows as of, well, tomorrow, pretty much, so you won’t get screwed halfway through the next season of Heroes. Way to put the customer first (as well as make the other guy look bad)!
Om Malik gets it right with his title: Apple Boots NBC Off iTunes.
EDIT: John Gruber puts it even more harshly: Apple to NBC: Go Fuck Yourselves, You Greedy Morons
Damn.
















