Holy crap. Read this:
Therefore, we have decided to offer every iPhone customer who purchased an iPhone from either Apple or AT&T, and who is not receiving a rebate or any other consideration, a $100 store credit towards the purchase of any product at an Apple Retail Store or the Apple Online Store. Details are still being worked out and will be posted on Apple's website next week. Stay tuned.
We want to do the right thing for our valued iPhone customers. We apologize for disappointing some of you, and we are doing our best to live up to your high expectations of Apple.
Steve Jobs
Apple CEO
(Link to full Open Letter)
Way, way, way beyond expectations.
Early iPhone owners have nothing to be upset about after
yesterday’s price drop aside from their own short-sightedness. In a desperate move to feel cool for once, a bunch of (apparent) idiots purchased a luxury item that they a) couldn’t afford and b) didn’t think was worth the price. That is stupid, stupid, stupid, and the complainers deserve every bit of the pain they feel.
When you don’t think, you get screwed. That’s the history of the world, right there.
Hell, look at the cellphone industry. You know, the one that month to month offers a different set of phones absolutely free when you sign a 2-year contract. The cell phone industry where you can buy a Blackberry for $299 on a Tuesday only to see your grandma get one at no charge with an extra $50 rebate three days later at the mall across town.
I have been more than happy with my iPhone the past two months, and honestly, were I to go back in time armed with the knowledge that the price would drop so much so soon,
I still would have bought it when I did. When you shop (particularly for tech products), you have to ask yourself if what you’re buying suits your current and (imagined) future needs, and fits in your desired budget. There will always, always, always be something bigger, faster, prettier,
and cheaper, usually sooner than later. If you hesitate, worry, and wait, you will never, ever stop waiting.
For Apple to offer a $100 store credit to ostensibly non-mentally-disabled, non-gun-to-their-head, fully-autonomous and allegedly human customers who had (or ought to have) weighed the pros and cons of a decidedly non-trivial purchase and still decided to drop the cash is so far above and beyond what should be expected of any company that it is pretty ridiculous, and I almost feel bad taking the dough myself.
Almost. Dude, it’s free money. Just because I don’t think I deserve it doesn’t mean I won’t take it.
This is,
as usual, a completely brilliant PR move by Apple. There’s also the tiny little fact that $100 is a very difficult amount to spend in the Apple Store. It sits perfectly between product lines (the $80 Shuffle and $150 Nano, for example), and with a quick glance at the Store just now, the only products close to $100 bucks that I saw were third-party accessories.
What’s this mean? It means we’ll spend more money. Brilliant. The holidays are just around the corner.
Leopard, too. Apple loses nothing. Idiots are placated. If that’s not a Win-Win, I don’t know what is.
And by the way, if I ever again hear someone
complaining about lower prices (and they’re not talking about Wal-Mart), I will stab him with my iKnife.
In the face.
Twice.