Awesome Apple ad tonight on the home page of the New York Times site (not sure if this is new). It occupied substantial real-estate under the masthead and down the right side of the page. Starring Justin Long and John Hodgman from the loved/loathed Mac vs. PC commercials, the ad plays with the very architecture and layout of the site. Hodgman climbs up a ladder to append the word “not” at the end of a quote from the Wall Street Journal (“Leopard is better and faster than Vista”).
Totally cool. Completely takes over the site, but does so in such a clever, whimsical manner that keeps it from being annoying. Great way for the Times to put their space to use (and make a nice bit of cash) during a slow news hour on slow news day (Just look at the headlines of the top stories if you doubt this.).
Update: Bob Caswell points out this ad is on the Wall Street Journal, too. Anywhere else?
17 January 2008
Apple Takes Over NYTimes Home Page
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3 comments:
Not sure if you noticed, but the same Ad has taken over the tech section of the WSJ...
Pretty interesting, considering the tech section of the WSJ doesn't normally have ad space laid out like this. Not many advertisers get to temporarily change the layout of a site!
Correction to what I said above:
It looks the ad is on the main page, not the tech section.
Cool Bob, thanks. I hadn't noticed. I just updated the post with a screen shot.
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