One of my biggest criticisms about the MacBook Air brand naming (as a hypothetical based on rumors - not as a name in and of itself) hinged on the fact that it is bad form to include the word “air” as a non-proper-noun in the slogan, “There’s something in the air.” Apple did this on the banners that adorned Moscone Center, as can be seen here at AppleInsider.
But, somehow proving my point, during Steve Jobs’ keynote (which I just finished watching this morning in podcast form), the slide containing this very quote showed the word “Air” properly capitalized, which is much more appropriate (though still just as nonsensical, if you ask me) from a branding standpoint.
So why would it change? Perhaps a slip up in the initial banner printing that was fixed for the digital keynote. Perhaps the banners were prepared months earlier, before the MacBook Air name had been decided upon, but the concept of wireless and mobile connectivity a sure focus. Perhaps they just thought that capitalizing it would give things away. Who knows? The point is that they fixed it, and my faith in the Apple marketing team is restored.
As a side note, I actually think the name itself is just fine. Better than the new “Skinny” branding used at Starbucks, at least.
23 January 2008
MacBook Air Brand Naming
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3 comments:
The "Skinny" Lattes at Starbucks suck. I tried one instead of my usual nonfat mocha this past week and I couldn't finish it. It was terrible.
I'd actually missed the difference you pointed out. Guess you designers are better at picking up the appearance of the words. I'm so used to focusing on the nuance of meaning most of the time that you could occasionally throw in some flashing text and I might miss it.
Ah, don't worry BNAG, we designers miss plenty flashing text!
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