Fucked By Free

Subtitled: Kicking Yourself Ain’t Worth The Knee Strain

Backstory: Back in November, “Web2.0 Blog of Blogs,” Mashable held a teensy little design contest to avoid paying a fair market price on a look for a t-shirt (snicker). The prize: An iPhone and some other boringish stuff. But mostly, the reward would come from the glory obtained by rising to the top of the community-generated content heap, and being deservedly recognized by the A-list crowd for one’s mad skillz. This was one of those half-assed design competitions that didn’t even include the usual “all intellectual property rights are hereby relinquished and exclusive commercial rights granted to [Company] upon submission of design work” disclaimer. Nope, just a super-casual, super-laid-back, “meh” of a contest.

And it ended up getting some pretty nice entries. The winning design - a cute little potato (get it? Mashable?) - is really polished, and a few of the others are remarkably wearable.

Naturally, I entered this contest (otherwise, why blog about it?). I couldn’t sleep, had read practically everything remotely interesting that had been posted to the internet that day, and decided - what the heck! - to fire up Adobe Illustrator to design a couple shirts.

This was 2:00 a.m., mind you.

At 3:00 (a mere 4 hours before I was to get ready for another grueling Monday at my former job), I submitted my designs. All 15 of them.

I went with a pretty tried-and-true form for all the designs: clever, slightly off-color slogan, centered on the shirt - and a simple, but cool giant M! on the back. Totally original, I know. Still - they felt appropriate to the Mashable brand, and I quite like a couple of the slogans I came up with (particularly the “Mashable is sexy in Helvetica, too.” shirt, which is the only one with a different layout, and not set in Myriad Pro.). But would I win? Nah. Never would’ve expected to. I contributed the designs partly as an embrace of the culture of free, partly out of boredom, and partly out of some insomniacical mania.

You see, growing up I had a lot of trouble falling asleep. And in my waking hours - especially those spent in high school and college - I found that I was drawn to extreme amounts of repetition and, in this, creativity. One night, I somehow managed to write 30 pages (single-spaced) of statements that began with the words “Staying up to...” Get the picture?

OK, now, fast-forward to today.

Mashable has opened a cool, new t-shirt shop using Zazzle.com (Zaz-what?!) that contains “40 different designs to choose from to show your love for all things Mashable, including submissions from our t-shirt design contest.”

“Sweet,” thought I, “Maybe they used one of mine.”

Well, yeah. Actually 12.

Twelve of the forty designs are mine. Take a look:



Oh, but wait!

These aren‘t my designs at all! What in God’s name is Arial Rounded doing in the place of Myriad Pro in some of them? I cry foul! Sure, Arial Rounded is oh-so-typically Web 2.0, but come on, guys. Eww. But yes, all of those corny slogans are mine.

OK, now what’s my point? Am I looking to be compensated for my grievances? No, no, no. Nor am I trying to bash Mashable for their behavior.

What I am doing is trying to provide a tiny bit of caveat emptor to folks who might decide to enter similar contests in the future. Rules are important. Rights are important. Your creative work is important and has value. And if you wish to give it up, you should do so willingly, knowingly, and with a clear understanding of what it means to relinquish control of your intellectual property without fair compensation.

In my case, this means I have to watch as Mashable launches an online store from which they stand to make thousands of dollars in profit doing little more than leveraging their (deservedly-strong) brand, with an inventory of products created at no cost to them. Brilliant for Mashable. Shitty for the ladies and gents who did the hard work designing the shirts. Shitty especially, for me, upon realizing that fully 30% of their catalog is work I produced, and for which I received not even a mere hyperlink to my blog. I was credited for my designs on the Flickr pool, but not linked. Meh.

Certainly, all of this would have been nice: a link, share of the revenue, free copies of my shirts, a free iPhone to supplement mine which is looking a little sad after doing some pavement surfing a couple months ago, fame and glory. But I’m not asking for any of that. And I am surely not asking that Mashable remove my designs from their store. A part of me thinks that it is seriously awesome that my work is being sold by one of the biggest blogs on the web.

All I want is for a few of you out there - in situations similar in some degree to mine - to be careful. Free is a business model. Which means thinking long and hard about how choosing it benefits you, benefits your intended market/audience and benefits the world.

Looking back, I still would’ve made the same choice, even if the moment of “sticker shock” was profoundly unsettling.

Oh, I nearly forgot: here is the store.