Comments on frivolous motion: Dunkin Donuts: Revisited

Businesses claim they need to have new, bigger, be...

2008-10-13T13:14:00.000-04:00

Businesses claim they need to have new, bigger, better and improved in order to stay competitive. There is some truth to it. But the culprit may also be greed and fear.

Problem is they lose a lot of credibility and consumer trust in the process. Too many products or services always wreak with poor quality.

For instance, I can remember when McDonald's Apple Pies were larger and they tasted a lot like home made. I bought one sometime ago and have not bought another since. The quality is insulting.

It's true businesses don't have a clue what customers or consumers want--in most cases. Annually, they (collectively)spend billions trying to figure it out. They settle for smoke and mirrors than lose that market edge.

I'm not saying they shouldn't expand their products. But they rarely expend the resources to maintain quality and customer service integrity.

McDonald's will never move away from their core product, but their hamburgers (quality wise) are a far cry from what they were when I was a kid. Good news, a niche, independent hamburger joint could do very well these days.

Great article and something to chew on.

i agree. stick with your core; focus on what you'r...

2007-08-13T21:51:00.000-04:00

i agree. stick with your core; focus on what you're good at and keep it that way. people will come to you for you and not just because they can.

fyi, mcdonald's has a coffee shop here called, mccafe! it's almost as expensive as the ubiquitous starbucks.

why on earth would i want ronald's coffee when i can get something from someone who's been brewing better, longer?

I see where you're coming from, but I'm not agreei...

2007-08-13T19:28:00.000-04:00

I see where you're coming from, but I'm not agreeing at all. I think a strong brand adapts to it's product offerings - not the other way around. I blogged about it for kicks. Good topic - got me thinking...