tag:blogger.com,1999:blog-8169555420293710197.post6149190622236578408..comments2008-01-15T15:10:34.139-05:00Kevin M. Keatinghttp://www.blogger.com/profile/09726133592431977513noreply@blogger.comBlogger4125tag:blogger.com,1999:blog-8169555420293710197.post-53574557416899079732008-01-15T15:10:00.000-05:002008-01-15T15:10:00.000-05:002008-01-15T15:10:00.000-05:00Gerry, thanks for your comment. I can't always be right, and I'm cool with that. <BR/><BR/>Even though the MacBook Air looks awesome (and I don't hate the name like some other bloggers), I think making the teaser so explicit wasn't the best move. I'll go more in detail in a later post maybe, because it'd be interesting but basically I think it's problematic because it dilutes the 'Air' brand by using it as a non-proper noun. The slogan used was great as a general teaser of the vastly wireless direction of all of Apple's announcements (TV, movie rentals, etc) but doesn't work when applied to the Air. Asking the question, "What <I>is</I> in the air?" leads to possible answers of music, movies, tv, email, backup, etc. But somehow 'a computer - a floating computer is in the air' doesn't work.<BR/><BR/>Blah blah blah. :) It looks amazing. No complaints here, and I am probably not qualified to school Apple's marketers and PR team. Clearly they seem to know what they're doing.Kevin M. Keatinghttp://www.blogger.com/profile/09726133592431977513noreply@blogger.comtag:blogger.com,1999:blog-8169555420293710197.post-86572336461835905392008-01-15T14:53:00.000-05:002008-01-15T14:53:00.000-05:002008-01-15T14:53:00.000-05:00Kevin,<BR/>Though you mis-called this one, I respect your willingness to think and then put your thoughts out there.<BR/><BR/>Would you expand a bit on why you feel it is a "no-no" to have alluded to the product name in the teaser? I would like to hear more of your thinking...<BR/><BR/>Look forward—as I know we all do—to the YouTube vid!Gerry Gomez Pearlberghttp://www.blogger.com/profile/07983170311255392530noreply@blogger.comtag:blogger.com,1999:blog-8169555420293710197.post-27332143373263751552008-01-15T14:40:00.000-05:002008-01-15T14:40:00.000-05:002008-01-15T14:40:00.000-05:00Well, I stand by my assertion that the chances it'd be called Air were really slim. By which, of course, I meant that the machine itself would be slim. This is to say that well, uh, I was mistaken. <BR/><BR/>But boy if that thing doesn't look freaking awesome, I don't know what does.<BR/><BR/>I'll post the video of the short-eating on YouTube tonight.Kevin M. Keatinghttp://www.blogger.com/profile/09726133592431977513noreply@blogger.comtag:blogger.com,1999:blog-8169555420293710197.post-76685635473160388012008-01-15T14:31:00.000-05:002008-01-15T14:31:00.000-05:002008-01-15T14:31:00.000-05:00haha. you've got some explaining to do now. And eat your shorts. I want to see that.Tinahttp://www.blogger.com/profile/16113631227703716366noreply@blogger.com